'Cost per Thousand' (CPM) is an advertising and sales standard unit of measurement, but let's face it, it's a major pain to work with.

This tool was created to save you (and I) lots of pain and heartaches trying to do math in your head, on your fingers or on paper (NOT THAT!). By completing any two of the fields on the main screen and pressing "Calculate" the third field is automatically calculated for you.

Calculate CPM from Campaign Cost and Impressions
Calculate Campaign Cost from CPM and Impressions
Calculate Impressions from Campaign Cost and CPM

It's simple and easy!