If you’re trying to explain something hard to understand, you have to use common language so more people will understand your story.

Simplify could be useful when you’re writing one pagers or short sentences for your Startups or preparing a presentation or just build your website.
If you work on children’s books or work with a lot of marketing jargons, Simplify could be so helpful to come up with words that everyone understands using barebones text editor.