For the launch of the new masculine fragrance Prada Luna Rossa Carbon, Prada Parfums introduces an immersive augmented reality experience that highlights the powerful essence of high tech nature - a challenge between the raw and the refined that lies at the heart of the fragrance.


Using the Luna Rossa Carbon application, scan the fragrance and explore its core in an unexpected mise-en-scène.
Grounded in earth and nature, surrounded by mineral dust, the fragrance offers an explosion of elements that can be watched and captured from all angles.

Disclaimer: this application only works with a dedicated limited-edition package. If your fragrance package does not mention downloading this app, you will not be able to experience the augmented reality feature.