For children, the ups and downs of the elevators and the comings and goings of the escalators are not just movement.
In the universe of children's games, these devices look like toys, so it is very common to think that it is okay to climb up and down the escalator in the opposite direction or play inside the elevator.
These attitudes, however, create safety risk situations for young children.
The campaign Do the right thing, idealized by thyssenkrupp Elevadores, one of the largest manufacturers of elevators and urban mobility technologies,
Using the concept of edutainment - educational entertainment, the campaign became a game!
Taking the child to an environment that stimulates his imagination, from a floating island, where it is a tower, similar to the thyssenkrupp's tower in Germany. From this universe, the child is guided to the top of the tower, finding along the way the mobility equipment he usually uses in his daily life (elevator, escalator and treadmill) and will be challenged to answer some questions about the equipment used. Throughout the course, the child will receive the help of a virtual tutor and the heroes Super Zero and Segurita, through audio and signals in the environment, as well as guidance on how to use the equipment safely.