PRISM is a mobile application that brings TV viewership data at your fingertips. Viewership data across different sources can be explored and visualized through interactive dashboards. This drastically reduces the time to access data from hours to seconds.
PRISM will allow decision makers/business analysts to diagnose and explore viewership patterns leading to actionable insights. These insights will aid in quicker and better decision making.
Functionalities:
• Determine drivers of network / genre performance over different time periods.
• Analyze performance of Networks / Genres / Channels / Shows across TG’s and Markets.
• Identify top shows by genres
• Key metrics available: Network Share/ GRPs / Impressions / Watch time / Reach% / TSV
• Compare performances across multiple measurement sources
Features & Benefits:
• Reduced time to access data: from hours to seconds
• Vast breadth of data across hundreds of TG-Market combinations
• Integrated data across multiple source with Dynamic deep dives for diagnostics.
• Option to create bookmarks of any view with the applied filters
• Share screen with annotations via Whatsapp/ emails
• Options to visualize data in Portrait and Landscape views
• Push notifications for data refresh and reporting alerts