AdvanceSFE for iPhone is an interactive app to drive In Call Excellence and provide insights from Sales Call. It has been developed to increase sales force effectiveness and sales performance through support of first line managers and coaches to guide and improve coaching performance. It is designed to support managers & coaches to:

Develop and maintain observational skills and understanding of your organization's selling and marketing frameworks;
Guide and develop coaching performance;
Provide transparency of performance and coaching data;
Ensure that vital support and coaching guidance is provided to develop sales reps and sales performance;