HDFC Life instA is a mobile application that leverages AI & ML technology to make day to day business activities more efficient and thereby improve employee productivity. With instA, user can have 24x7 access to processes and products info for the business needs. instA would assist to address a sales objection, or close a deal, service a customer with forms and requirements with a response on a real-time basis. The users can also invoke other HDFC Life apps using instA.