Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattooing. A true American icon and a stubborn SOB who never compromised his standards or ideals. Sailor Jerry embodies the independent spirit and unapologetic attitude of our namesake who was noted for saying “my work speaks for itself.” We’ve chosen some of Norman’s flash and put it into this exclusive animated iOS sticker pack.

Respect his legacy. Drink Sailor Jerry Responsibly.