LOVABLE is a well-known brand in lingerie has been launched in the year 1999. The company with its aggressive marketing and sales personnel, commands to be one of the fastest selling brands. Launched from Lovable Lingerie Ltd. (Daisy Dee Division) – Bangalore the group boasts of mega brands like LIVE-IN- the leading brand in men’s Jeans, DAISY DEE – mid-segment lingerie brand. The Lovable products are perfectly designed to fit and mould the different contours of a woman’s body. The bra fulfills most of the market demands and has been designed keeping in mind the changing Indian Women. The use of imported hook and eye, special elastic bands, superior fabrics and many other innovative features add up to make Lovable the best in the league. The styles are uniquely styled for perfect fit, great comfort and optimum coverage. In brief Lovable brassieres / products are specially crafted for daylong wear.