Elle Thailand has officially released its latest mobile application, ‘Elle Idol’. It presents a new multimedia format showcasing exclusive photos and videos of Thai idols designed especially for fans.

‘Fandom’ culture has become a scream-provoking phenomenon all over Asia. Elle Thailand aims to deliver the fan experience to app users allowing them to deepen their connection to their favorite idols through the launch of the new online multimedia application. Fans simply download the Elle Idol app then select their favorite idol.

The Elle Idol app was first released in China in 2018, promoting numerous male and female idols. Its monumental popularity among fans prompted Elle Thailand to bring the successful platform to Thai fans. In collaboration with Ookbee, experts in e-books and digital publications, Elle Thailand has developed its Elle Idol app to integrate smoothly with Thailand’s digital platforms, presenting quality multimedia on all operating systems.