Are you ecountabl? Find out with the ecountabl app, the world’s simplest and most trusted conscious consumer platform. Link your values to your spending, get personalized brand recommendations, find companies that perform well on the causes you care about, and share your personal leadership with friends, family, and colleagues.

CHOOSE YOUR VALUES
Rank your top values in areas including gender pay equity, racial justice, climate and sustainability, LGBTQ equality, human rights, buying local, and other causes. The ecountabl app adjusts based on the causes you care most about.

MANAGE YOUR SPENDING
Link a spending account in 60 seconds to see personalized ValueFit scores for your purchases and your overall spending. Tag local shops and get credit for buying local. Get notifications on how your spending matches your values.

DISCOVER GREAT BRANDS
See real social and environmental performance information for 10,000+ companies, brands, and employers. Get personalized brand recommendations across hundreds of brand categories and search your favorite companies.

JOIN THE MOVEMENT
Share your conscious consumer leadership with the #IAmEcountabl campaign. Post photos of great brands and share brand data to social media directly from the app.

BRAND DATA YOU CAN TRUST
See the world’s most trustworthy brand data from outstanding independent organizations like JUST Capital, Gender Fair, World Wildlife Fund, World Benchmarking Alliance, and CSRHub. Get the same data that the largest and most sophisticated investors use. Never any greenwashing or social washing.

A COMPANY YOU CAN BELIEVE IN
ecountabl isn’t your standard technology startup. We’re a Virginia-based public benefit corporation, meaning our legal purpose as a company is to benefit society in addition to making money. Our founding team has spent decades at top businesses, global nonprofit organizations, and as public servants in federal government agencies and presidential administrations. We believe data and technology can bring us together instead of driving us apart. That our shared values are stronger than our political differences. And that ordinary people are capable of shaping the world they want to live in.