The Sisu Shop is a family owned business geared at making women feel beautiful in their daily lives. "Sisu" is a Finnish term that does not have a literal english translation but is a concept meaning "grit", "tenacity", "against the odds". We know everyone is going through something in their personal lives and we hope you FEEL Sisu. You are brave, strong, and courageous. Welcome to the community of shoppers and friends who feel that way, too.