With Tastings, wine, spirits and beer brands can execute off-premise sampling events that generate awareness and drive conversions.

Tastings is a robust execution tool that provides talent with all the information they need before, during and after a sampling event. Talent captures demographic, competitor, sampling and conversion data which is verified by store managers. Uploaded to the Tastings web portal, this information becomes actionable data brand managers can use to optimize future events.

Tastings is part of the Overproof product suite – the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.