The perfect blend of purity, quality and innovation for a new makeup language. 

G-Beauty is booming. Beauty products “Made in Germany” stand for purity, efficiency and, above all, trust: Trust in high-quality products and safe ingredients that are gentle on the skin. 

This perfectly defines Schwan Cosmetics’ core competency: Our innovations, invented in Germany, have a long heritage of expertise and accuracy paired with thoughtful ingredients.  
Since 1927 we have been constantly thinking ahead of the game, allowing us to create and provide products that combine quality, aesthetics, and responsibility. 

Our G-Beauty product line combines mindfully created formulas with vibrant colours – perfect for creating playful makeup that challenges beauty norms and enables total freedom of expression.