Doha Roots stepped into the digital medium with the launch of doharoots.com. It reaches out to a targeted readership both in Qatar and abroad, who are interested in Malayalam news and information both about Qatar as well as the International at large. It has carved its own niche brand equity and is the only Malayalam websites in Qatar with the largest number of hits. Apart from focussing on news from Qatar and the International through the website, Now Doha Roots more focused on its expansion through the latest mobile app technology to grow stronger within the Malayalee Community.