Until now, it’s logic has been a brand that sells physical products under a premise of design and environmental commitment. Our efforts in the different channels of communication and contact with clients are not bad and we should not abandon them, but they are similar to many other companies.
The creation and launch of Act Now signify a change in this trend. Not a turn, but a lift. If we remember a brand ladder, this commitment to collaborate directly with the user / consumer / client makes it possible for us to speak to them on an emotional level, beyond the product level. When we collaborate, we are equal.

Therefore, Act Now is:
- A digital platform that makes it possible to collaborate directly to improve the world, allowing to organize and participate in environmental initiatives and also to keep a record of individual initiatives.
- Also Act Now is free.
- And it is free because it is a contribution that the company makes to society. This is no longer
CSR, this is the day-to-day of a company, with its efforts and talent, put at the service of the common good.