BAM® Analytix, Brand Monitor is an automated big data cruncher, measuring with one single score a brand’s efficiency in market in relation to identified competitors to enable better strategic decisions and smarter spend.
The BAM® Analytix provides monthly insights on how a brand is performing specific to six key factors that are predictive indicators of market share performance including - Exposure, Appeal, Interest, Presence, Relevance & Advocacy.
Benefiting C-suite, Brand Managers, Analytics/Insight Marketers and Owner/Operators, the BAM® Analytix is configured to reflect the brand's competitive set of each client and can be used to identify the strengths and weaknesses of a brand, brand health, performance analytics monitoring and for campaign attribution measurement.