This is the new Ruth’s Chris loyalty program for Prime Hospitality Group. Get rewarded on your birthday, anniversary, and accumulate points toward Ruth’s Chris rewards with every food purchase. In fact, get a free appetizer on your next visit just for signing up. Convert your Ruth’s Regulars points into dining rewards for free appetizers, deserts, and other discounts. The loyalty program is free and effortless to set up from your smartphone. Get rewarded with Ruth’s Regulars.