Vira is a marketplace that allows consumers to discover, book and pay for beauty and wellness appointments with local businesses, while salons, spas and barbershops can leverage Vira to manage their operations with its intuitive, industry’s only subscription-free business software.

Vira empowers business owners by managing appointment bookings, point-of-sale, customer records, human resources, inventory, and financial reporting. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and marketing through mobile apps and integrations to Instagram, Facebook and Google. Vira was founded in 2021 and is headquartered in Beirut, Lebanon.