WPP BAV Best Countries is a virtual world that explores the global perceptions data, rankings, analysis and insights into the 85 countries in the BAV Best Countries 2023/24 Report. Access data into global perceptions of Countries, and gain insights into each country’s brand, consumers and industries from BAV's insights and analysis team and WPP’s global operating companies, as well as thought leadership from the Wharton School of the University of Pennsylvania and editorial pieces around the countries from US News.



Immerse yourself in a futuristic journey around the world. Visit the Arrivals Hall to be welcomed by David Roth, Chairman of WPP BAV and CEO WPP The Store. Move into the Departures Hall and watch a range of exciting and moving interviews with BAV analysts and experts in helping brands in the modern global economy. Visit the mezzanine floor to explore the range of reports and articles to download, and visit the surround cinema for the Best Countries Countdown for 2023. After visiting the sights of the Departures Hall, take your Hyperloop tour and select a destination from the 85 countries available on the giant main departures board. Each country location contains report data that provides a unique view of how each country is perceived globally, its culture and citizens, and what impact each country brand has on brands from that country. Get a clear picture of what the data means by through the dazzling charts exploring the Country Values and attributes that drive the data. Finally, view the Conference Pavilion when live broadcasts are available to see key notes speeches and live presentations. The is an exciting journey that will increase your understanding of how these countries can present new opportunities for global brand growth in 2023.