SAFA is revolutionizing the way people shop for South Asian fashion. Our platform makes even the smallest local brands easily accessible. We are a one-stop mobile platform where anyone can launch their virtual boutique for free- be it a premium designer or the auntie selling clothes from her garage. We aspire to foster the growth of South Asian fashion by empowering women entrepreneurs and small businesses.

We strive to give everyone a simple and secure platform to be discovered globally. We also allow our users to make money by selling items from their own closet thus creating a sustainable fashion solution. Our user-friendly platform helps customers browse through countless products (both new and preloved), boutiques, closets, reviews, and more.