So the idea is that you make memes from pictures on your phone in the app, they get automatically submitted to a daily battle and then people vote on those memes and when the day timer runs out winners get trophies that will show on their profile. Along with this Memewars make it really easy to re-meme from memes that other people submitted so you can reply to peoples memes or make your own memes quickly when you see a template you like.