We aim to provide high-quality, cruelty-free, easy to use products at an attainable price-point. We are focused on being a positive impact company, contributing to the world in ways that benefit society and the individual.

We are committed to providing equal opportunities of employment by showcasing talent of all backgrounds, behind the scenes and “on-screen” within our brand. We celebrate all humans and uplift all voices, but we hold no space for negativity.