Bora Payments System is committed to evolving the innovative business model with the MoolaX platform, which ensures that mobile money can continue to contribute to financial inclusion and socioeconomic gains. PAAP model represents a paradigm shift that encompasses both global trends and industry needs. It involves lowering barriers for partnerships or creating a more accessible environment for third parties, and moving away from one-on-one negotiations and one-off third-party integrations. It also enables a diversified revenue model supplemented by monetization from adjacent services, businesses and governments. All this ultimately unlocks more targeted services for individuals, businesses and communities, and creates a more inclusive and engaged user base for Marketing Partners (MPs) as service providers.