BASF's B-SCENT app was created to establish a connection between the company and its fragrance customers.

It has the following functions:

- Presentation of commercialized aromas with the option of experimentation through the Multiscent device (which exudes the fragrances selected by the customer); - Access to detailed description of products;
- Presentation of the latest news about the company;
- Marking of favorite fragrances by the customer;
- Sending requests for product samples to BASF;

To use the app, the customer must register, with name, email and cell phone. When registering and in some specific functions, the customer must perform double authentication, which is done by sending a code to his cell phone. The connection with the Multiscent device, which is made via bluetooth, is optional for using the app.