SFM Blue is Powered by ShoreTrade; An innovative B2B digital seafood trading platform and marketplace. By facilitating direct sales, ShoreTrade eliminates the inherent mark-ups of the seafood industry, reducing prices for buyers. ShoreTrade also executes the end-to-end cold chain logistics, ensuring freshness and preserving quality.

SFM Blue gives buyers the ability to source, purchase and now request seafood from oceans globally, all with greater product transparency. Every product listing states the catch date and location, alleviating a Buyer's uncertainty of freshness, quality and geographical sustainability.

With the Market Request feature, buyers can request specific products from the sellers, effectively reversing the market. Buyers have the ability to request a product type, and outline their desired specifications, size and quantity. If a seller makes an offer, the Market Request feature then facilitates negotiations until an agreement is reached.

SFM Blue is also a trading platform, providing users with the ability to trade seafood through the unique sales channels of Pre-Auctions and Aquafutures. With Pre-Auction listings you can purchase products that are on their way to auction at the Sydney Fish Markets, without having to attend the auction. With Aquafutures, sellers can list products that they will catch in the future, indicating a price, quantity and an expected catch date. This allows you to purchase in advance! Aquafutures provide Buyers with the unique ability to factor in seasonality and cyclicality of products, to smooth out their business supply.

To create a more personalised experience, buyers can select and update their favourite products, allowing the app to optimise their experience through notifications and custom search results.

With multiple payment methods offered, there’s a payment solution for everyone. SFM Blue also provides real-time tracking on deliveries, and has multiple measures in place to ensure that buyers get their fish fresh and on time.

Sign up to join SFM Blue today and experience the future of the seafood industry.