Qualified broadcaster with its audience turned to an A / B class-forming public, economically active, over 25 years old, with a higher education level and leadership in absolute audience in this segment; JB FM's programming is characterized by a musical selection of extreme good taste combined with direct, efficient and highly credible journalism.

With a differentiated commercial posture, it is concerned with producing specific and innovative products that meet the needs of the advertising market and also of its listeners, which today is an extremely important tool for communication.