In 2012, Melanie saw a need for a fitted car seat cover to shield her little one from onlookers–a cover that also matched her style. She sewed the FIRST original cover in her home, selling them on her Instagram.

Every product is designed, in Texas and made abroad, using the highest quality materials. We meticulously design and safety test every product to offer practical functionality and modern style, ensuring simplicity and safety for parents around the world.

We believe parents shouldn't have to sacrifice fashion for function. Our products allow parents to express their individual style while also equipping them with essentials for the first years with their little one. App Features: -Shopping -Early Access to Launches -Exclusive Deals