At Hele Rewards, we value our customers, so we want to reward YOU for shopping with us! Hele Rewards are easy to get and spend. You’ll earn rewards points on qualifying purchases including fuel!

Points can be spent just like cash back at
Hele locations for the rewards you want when you want them.

Each point = $0.01*

That’s it, you’re in! In addition to points, you will also earn discounts and freebies.

*Points cannot be redeemed for cash. Other exclusions may apply. See cashier for details.