GNE HMP Malaysia operates as the hub for research and development, online marketing, and manufacturing. One of its most popular products is the Jelly Gamat (GOLD-G), which has become a top choice among consumers. GNE HMP Malaysia has expanded its online presence through various e-commerce channels and has established a substantial online consumer database. As a way of giving back, GNE HMP Malaysia has launched a new C2C platform program that caters to GNE consumers of all ages, providing them with additional benefits.

The company's philosophy is centered around prioritizing consumers rather than focusing on competition.

The GNE app boasts several features, such as
- A customized dashboard that allows users to access tools, metrics, and important data quickly
- Signing up as a new consumer quickly
- View user's team purchase volumes, check their monthly qualification rewards, and perform other functions on the app
- Enables users to browse all available product categories and place their orders securely
- Verify the delivery status of their orders and receive alerts for discounted pre-custom products, among other features