Download the Root app for app-exclusive offers & early access to sales + new releases. Our mission is to create the best performing beauty products that are also nontoxic & affordable.

EASY BROWSING
Shop the freshest new arrivals across our entire catalog with an organized & easy to use interface.

EXCLUSIVE CONTENT
Tips & helpful beauty content galore. New content added weekly to help you increase product performance & application. Along with easy guides to help select the best products for you.

EXCLUSIVE ACCESS
Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access.

SECURE CHECKOUT IN A FLASH
Tap, swipe, shop and order your new products in an instant with our super easy checkout.