In line with UAE Vision 2021 and the Economic Vision of 2030 of the Emirate of Abu Dhabi, and on the guidance of Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union, President of the Supreme Council for Motherhood and Childhood, Supreme President of the Family Development Foundation "Mother of the Nation “, has activated the role of women and their economic empowerment. The idea of a productive family shop project has come to encourage families in the United Arab Emirates to contribute to lead in business management and create investment opportunities for women and financial returns. This will cultivate a generation with entrepreneurial culture with a spirit of leadership, creativity, responsibility and ambition, which enables the country to reach advanced positions in the indicators of ease of setting-up business, global competitiveness, innovation and development.

The Productive Families Store is a commercial economic project that employs the concept of smart shopping directed to productive families in UAE, and aims to enable families in society to participate actively in the economic sector, promote family products, promote production values and preserve crafts and heritage industries to benefit the economy, family and society.
This project is an intelligent application that employs technology to facilitate consumers' access to the category of productive families by creating an integrated atmosphere that brings together productive families and buyers.