The name HeeHoo comes from the Latin word for bumblebee. Bees live in a hive and work together to make their world a better place. They’re small, but have a big impact on things. When we say Bee Better, we mean it as a mantra, a way of approaching every day. It’s stitched into the inside of every pair of HeeHoo for a reason. It's a reminder to push yourself harder to be better in your athletic pursuits. A reminder that these socks are engineered and designed with thought to be better. A reminder that you helped someone in need with your purchase. And a reminder that we’re all connected and little improvements can add up to make a big difference