At the beginning of 1999, a new wave came on the air in Vale do Itajaí: Rádio Ativa FM.

Subsequently, for a short period, its programming schedule was associated with the São Paulo network Nativa FM and in 2009, after a complete reformulation, it adopted the brand 89FM "Sua Nova Rádio".

For 15 years, we have been transmitting from Gaspar to Vale do Itajaí and the North Coast of Santa Catarina, entertainment, culture and information with responsibility and quality, thanks to state-of-the-art technological equipment and a team of highly qualified professionals.