Nativa is a network of 22 radio stations spread throughout Brazil, operating in the Sertanejo segment. Nativa Joinville, Tubarão and Itajaí are part of the same group. Our motivation and mission is to entertain passionately, bringing emotions and promoting opportunities in the daily lives of people, our listeners and customers; we always aim to be number 1 in every home everywhere, making a difference in people's lives; and we believe that all of this can only be achieved by being guided by ethics, collaboration, commitment, diversity, innovation, leadership, passion, social responsibility and truth. So tune in, come have fun, sing, smile, win and be happy with us.