A user must be a member of KEA to enjoy discounts and benefits. To become a member of KEA, you must apply for membership on the company's website https://www.kea.is

All legal persons who are domiciled in the social area can become full members of the KEA. Persons under the age of law living in the social area can also become members with the responsibility of their guardians and the restrictions on confidentiality that law provides.

When the checkout arrives, in many cases it is sufficient to present the card but in other cases a bar code is scanned.