Mission: Entertain, educate and inform listeners and viewers with professionalism and social responsibility, presenting the warmth and innovation in our participatory programming.

Vision: Position Radio "La Misma" Tv Online Pujilí, as a leading local and national tuning station, style and innovation will be our trademark, we will have the best human and technical resources.

Objectives: Guarantee the delivery of truthful and verified information using new technological and communication tools.