The School of Broadcasting & Communication (SBC) is a part of the ‘Society for Arts & Mass Communication’, a non-profit, non-governmental organization (NGO) registered under ‘Registrar of Firms and Societies Act, 1973’, of the government of the state of Madhya Pradesh, India. It is located in Mumbai.

The school is affiliated to Makhanlal Chaturvedi National University of Journalism and Communication, Asia.