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The IPCVA aims to improve and consolidate the image of Argentine meat products, taking advantage of the history and tradition of the country in the matter and the prestige gained in international markets.
The IPCVA assumes a total commitment to increase the competitiveness of the meat chain as a whole. To do this, it provides knowledge and sectoral information for decision-making in the business sector and contributes to the creation of better conditions in the business environment, both in the domestic market and in the international scenario.

OBJECTIVES:

Identify and create demand for Argentine meat products in national and international markets.

Design and implement marketing strategies to improve the positioning of meat products abroad.

Plan and develop promotion strategies to contribute to the improvement of the levels of internal consumption.

To contribute to the consolidation of the quality and safety of our meats, contributing to a greater efficiency of the productive and industrial processes.