Barton Cultural Collaboration is reshaping communication between museums, galleries and art lovers in Germany, Austria, Switzerland and Benelux. Our strategy is “digital first”. From museum and gallery representation to the print/digital/online event catalog to influencer marketing, we offer two-way communication to everyone involved. Our community, which was built up from various publishing activities, through the Barton newspaper magazine and through social media activities and is constantly expanding, guarantees low-waste communication chains to the core target group. Our platform is open and able to integrate activities that have been or are being realized with other partners, print or digital.