Regal has been the leading trade magazine in Austria's trade for over 40 years. The No. 1 for trade and branded goods industry (according to Focus) was founded by today's editor Dir. Manfred Schuhmayer.
Regular readers include decision makers in the central and distribution channels, front-line staff, and self-employed merchants. Food and drugstore retailers, as well as cash & carry and do-it-yourself stores, shopping centers and gas stations are among the target group of Regal. The branded goods industry in the food and non-food sector, logisticians, as well as service providers in the field of shopfitting, packaging, sales promotion and financing are the other key readers.
Regal is published 11 times a year and has a circulation of 27,000 copies.