REGAL has been the leading specialist magazine in Austrian retail for over 40 years. The No. 1 for retail and branded goods industry (according to Focus) was founded by today's editor Dir. Manfred Schuhmayer.
Regular readers include decision-makers at headquarters and in sales channels, front-line employees and independent merchants. REGAL's target group includes food and drugstore retailers, as well as cash & carry and do-it-yourself retailers, shopping centers and gas stations. The branded goods industry in the food and non-food sectors, logistics providers, and service providers in the areas of shopfitting, packaging, sales promotion and financing are the other key readers.
REGAL is published 11 times a year and has a circulation of 27,000 copies.