The Hive Live App allows farmers to signal the application of pesticides so that the region's beekeepers are advised to take preventive actions.

The Hive Live App is organized by crop protection industry which aims to encourage dialogue between farmers and beekeepers so that we can find ways to a relationship that values:

- The rational protection of crops.
- The pollination service provided by bees.
- The protection of bees and the environment.
- Respect for Beekeeping.

Maintaining the balance of this dialogue, integrating agriculture and beekeeping, is the key to ensure sustainable food production and the protection of bees and the environment.