UPPCHANNEL is an Ominichannel convergence strategy that integrates all of the company's communication channels to improve the consumer experience. Thus, customers can buy online, in physical stores and over the phone, or even go through all these channels with a guarantee of consistency and quality in service, with the aim of strengthening the relationship between online and offline, thus improving the customer experience.
For the company, it is an opportunity to work its channels in a synergistic, integrated way. The organization better understands customer behavior, resulting in satisfied customers with the purchasing experience, from the first contact to post-sales.
Integrated processes reduce costs and concentrate all information in one place, improving performance.
But the biggest benefit, of course, is customer loyalty, driving the growth of your business and strengthening your reputation in the market.