The history of 104 FM began on May 13, 1991. From January 1995, it came up with an audacious proposal: to bring to the listener a program that combined good music with objective and serious journalism.
By segmenting its programming to a more demanding audience, 104 FM knew it was facing the quality challenge. And time showed that the chosen path was correct, because, today, it is one of the radio stations with the highest audience in Greater Natal. With news that is always up-to-date, it airs top quality programming with great hits from Brazilian and International Popular Music, interspersed with dynamic and independent journalism.