Launched in December 2020 in a partnership between the Olympic Committee of Brazil (COB) and TV NSports, the channel aims to expand the reach of Olympic sport in the country, strengthening its image and allowing the capture of new revenue for the Confederations.

In addition to democratizing access to the best of the national Olympic sport, the Olympic Channel in Brazil allows fans to follow Brazilian athletes in the main preparatory competitions for the Tokyo and Paris Games in 2024, in addition to the daily lives of athletes with a daily schedule content that goes far beyond the hundreds of live streams being produced.