What is?
Healthy Restaurant is an innovation of the Brazilian Association for the Promotion of Healthy and Sustainable Food (ABPASS). The goal is to promote healthy eating especially for those who work outside the home. And because of that they need to have one or more meals of the day in restaurants, on the street, in the mall, or even in a company restaurant.
Why is it important?
People who eat away from home depend on the quality of the meal served by restaurants to eat healthy. As a result, when we encourage consumers and restaurant owners to recognize and promote healthy eating, we help to improve people's diet outside the home.
This is because it is more than proven that a bad, unbalanced diet, with unhealthy ingredients, contributes to serious health problems. That can be obesity, hypertension, type 2 diabetes, cardiovascular problems and even some types of cancer. This project seeks to reach two types of audiences. Understand what they are.
Consumers, restaurant users.
Many believe that when they go to a restaurant they should limit themselves to accepting what is on the menu and the way it is offered. But, it can be different. Because if there is demand, restaurants will offer alternatives to choose from! And you can do them! That way, whether you are in the company restaurant, in the partner restaurant, in the snack bars or even in fast food you will be able to make choices that will bring good impacts on your health in the short, medium and especially in the long term.
For this reason, we are informing, raising awareness and encouraging consumers, restaurant users, to make appropriate and healthy choices when they eat out, or when they buy ready-made meals for delivery at home.
Restaurant Professionals
Our work is also focused on professionals who work in restaurants. And they often follow patterns set for a long time, without any questioning. Thus, our goal is also to motivate these people to prepare and serve healthy, tasty and nutritionally rich meals. And not just hot or just beautiful.
And to achieve this goal it is important that these professionals know how they are being evaluated by the public. An evaluation that is not limited to “tasty” or “beautiful”, but also considers 5 questions that define what healthy eating is.