Presenting a magazine over 54 years old is almost unnecessary. Without a doubt, it is the best known in the dairy sector in the country. It is also the most awarded! And with the recognition from outside it is better to explain a proposal that has been repeated and renewed for more than 649 editions. This happens in the definition of agendas, in the writing of articles, in the feedback from readers and also from advertisers about the experience of being on the pages of Balde Branco.

It is a shared experience, involving milk producers, technicians, researchers, teachers, students, veterinarians, agronomists, zootechnicians, economists and the simple man in the field who helps to make each of our editions. The transmission of the knowledge and experience of this group is our monthly challenge. It is in this way that it is part of our commitment to contribute so that dairy farming in our country is increasingly efficient, profitable and valued.

The many kilometers traveled in search of information and good stories today gives us greater precision to meet the demand of a sector that grows every year and has made Brazil one of the largest milk producers in the world. We know that it is necessary to have information. Our mission is to find them where they are good, useful and opportune. And we want many to always make the best content in our editions.