First Automotive is a company specialized in importing and marketing automotive parts. Since its creation, its main objective was to bring superior quality parts to Brazil, allied to competitive prices, with a focus on importing products from the suspension and steering lines, as in this segment the market recognizes as leading first-line companies. So the Brazilian consumer is used to high quality products, however for First the concept of quality is a little broader.

With a transparent commercial policy, First gives its customers a profitable business continuity in addition to sponsoring technical support programs through training at authorized service stations. For First: “QUALITY IS WHAT MATTERS”.