Alcance is software that brings together two great concepts of Marketing and Technology, CRM (Customer Relationship Management) that is Customer Relationship Management and Business Intelligence, where you can intelligently cross information. Reach's focus is to increase market share, in a cost-effective way through loyalty, it enables you to get to know deeply who your customers are and helps you to take more of them. It is a tool for customer segmentation and sales force effectiveness. Are all your customers the same? Your company probably has customers who are considered special and who should be treated differently by their turnover. According to the mathematician Pareto, 20% of customers account for 80% of their sales. Finding out who these customers are and working to build loyalty can be the difference to your company's success. Alcance shows you who your main customers are, besides allowing you to control the effectiveness of your sales force in real time.